The aluminum lid’s concentric circles and a darker shade of metal give the machine a very high-class yet distinct look, though I certainly could have done without the cursive, almost tattoo-reminiscent font of the "UX Ultra Slim" that adorns the metal just above the keyboard.
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However, Asus did throw its own design sense into the mix, and we’re not talking its usual black plastics and shiny stickers lining the palm rest (though there are some new polished and more toned down Intel and Windows stickers). 11 inches at its thinnest point is reminiscent of the Air. Everything from the unibody build, the power button’s location on the keyboard, and the way the UX tapers down to. Of all the new ultrabooks, Asus’ is the most similar looking to the Air. They say imitation is the sincerest form of flattery, but something tells me Apple isn’t exactly flattered by the UX’s design. The two ultrabooks are now ready to hit shelves, but has Asus really brought both quality and performance for an enticing price? Or is the UX just another disappointing entry like Acer’s Aspire S3 ultrabook? I’ve spent the last week with the UX31 in search of those answers and more. And even better, it planned to stay competitive on price – the Core i3, 128GB UX21 costs $999 and the Core i5, 128GB UX31 runs $1,199 ($200 less than the similarly spec’d Air).
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However, unlike other PC manufacturers that have dared to mimic Apple, Asus promised to focus on style and refinement without cutting corners on the parts of the computer that make the experience.
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The laptops had more than just a few things in common with Apple's MacBook Air – aluminum chassis, teardrop designs, buttonless touchpads, fast resume times, and 11.6- and 13-inch screens. Just moments after Intel’s Sean Maloney announced the newly-named laptop category, which promised fast boot times and great battery life, Asus’ Chairman Jonney Shih took the stage in his always-entertaining, yet transcendent style to show off his company’s future UX ultrabooks. When Intel unveiled its notion of the ultrabook in June, Asus could hardly contain its excitement.